Leg It: Tower Chase privacy policy
Last updated: 6 November 2026
Leg It: Tower Chase is made by Shovva Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Company number 17223729. ICO registration ZC256434. Shovva Ltd is the data controller. Contact: hello@shovva.me.
What the game keeps on your phone
Your progress, settings, whether you're under 16 and a record of what you've bought are stored on your device. We don't run servers for the game, and we don't ask for your name, email or location. Deleting the game deletes this data.
Advertising
The game shows ads through Google AdMob. Google may collect your device's advertising identifier, your approximate location from your IP address and information about the ads you see, to show and measure ads. Google acts as an independent controller of this data. See https://policies.google.com/technologies/ads
In the UK and EU you're asked for consent first, and you can change your choice in Settings. On iPhone, Apple asks whether you allow tracking. If you say no, you can still play, with less personalised ads. If you buy Remove Ads, full-screen ads stop.
Why we're allowed to do this: personalised ads rely on your consent. Other ads rely on our legitimate interest in funding a free game.
Under 16s
The game isn't made for children under 13. Before you first play, we ask your age. We keep only whether you're under 16, not the age itself. If you're under 16, your ads aren't personalised, they're marked for Google as being for someone under the age of consent, they're limited to general audience content, and you aren't asked to allow tracking.
Game Center
If you use Game Center, your Game Center name and best floor are shared with Apple and shown to other players on leaderboards. Apple handles this under its own privacy policy. You can turn Game Center off in your iPhone's Settings.
Purchases
Purchases are handled by Apple, so we never see your payment details. We use the record of what you've bought to give you your items, as part of our contract with you.
If you email us
We use your email address and message to reply, and we usually keep them for up to 24 months. This relies on our legitimate interest in helping you.
Sharing and other countries
We don't sell your data. Google and Apple may process data outside the UK, including in the United States, using the legal safeguards UK law requires, such as adequacy decisions and standard contract clauses.
How long data is kept
Data on your phone stays until you delete the game. Google and Apple keep data for as long as their own policies say.
Your rights
Under UK data protection law you can ask what we hold, ask us to correct or delete it, object to how we use it, and withdraw consent at any time in Settings. We hold no account data, so most requests are best made to Google or Apple directly, but you can always contact us. We don't make automated decisions about you that have legal effects. You can complain to the ICO at ico.org.uk.
Changes
If this policy changes we'll update this page and the date above.